Find your business
Industries
A plumber and a dental practice need almost nothing in common. These pages describe what actually differs, which decisions matter first, and how much we genuinely know about each.
- Industries
- 48
- Families
- 13
- Deep coverage
- 15
- Supported
- 18
How to read this
We label what we actually know
Coverage is a statement about evidence, not about whether a page exists. Every industry below is fully usable; the label tells you how much industry-specific judgement sits behind the recommendation.
- Deep coverage 15
- Dedicated buying guidance, industry-specific providers, specialised questions and substantial editorial content.
- Supported 18
- Verified fit data, relevant providers and tailored explanations. Reliable recommendations, thinner buying guidance.
- Foundation 15
- In the taxonomy and fully usable. Matched on shared business characteristics rather than verified industry-specific fit data.
The figure beside an industry is how many products we judge a strong fit for it.
Home services and trades
Work happens at the customer's property, usually with a crew and a vehicle.
Construction and contracting
Project-based building work with subcontractors, draws and long timelines.
Professional services and agencies
You sell expertise and time, delivered as engagements or retainers.
Health, dental and wellness
Appointment-driven practices with patient records and privacy obligations.
Beauty and personal care
Chair-and-booking businesses where utilisation is the whole economic model.
Food, drink and hospitality
Thin margins, high turnover, and labour cost measured daily.
Retail, eCommerce and marketplace
Stock to track, orders to fulfil, and customers who pay before they leave.
Real estate and property
Commission or rent-roll income, heavy documentation, long client cycles.
Automotive, transport and logistics
Vehicles are the business, and compliance follows them everywhere.
Manufacturing, wholesale and agriculture
Physical production and distribution, where inventory accounting is real.
Education, tutoring and childcare
Enrolment, recurring billing, and obligations to families and regulators.
Creative, media, events and technology
Project or audience-based income, delivered mostly as digital work.
Nonprofits and community organisations
Donations and grants rather than sales, with reporting obligations attached.
Not on the list?
Skip the label. The assessment matches on how the business actually runs, which is what most of the decision turns on anyway.